A Funny Thing Happened on The Way To Your Phone: Thinking About Bluesky

Ever since Elon Musk bought Twitter two years ago, those who despise his evolving mix of predatory trolling, stunted emotional development and right-wing extremism have been hoping for an alternative. There was “Post”; Meta got into the act with Threads; another entity of at first uncertain origins actually got its start with one of Twitter’s former CEOs, Jack Dorsey. That was Bluesky. There was also Mastodon, a sort of Linux of social media networks. Part of the problem there was that you may not be familiar enough with Linux to understand the analogy. And if you do, you’re part of a potential community not nearly big enough to sustain a mass adoption social media platform. Each in succession thoroughly failed to dislodge or even make much of a dent in Twitter’s disordered and Frankensteinian dominance. It’s the power of network effects. Everyone can want to leave (or at least a big chunk of users can want that) and yet everyone is simultaneously trapped. It’s a collective action problem.

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